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Business case calculatorFree

Find out if a partnership is worth the investment.

Model a reseller, referral or co-sell deal for both companies over one to five years. See each side's revenue and margin at a Low, Base and High case, when it breaks even, and the finance view your CFO will ask for: net present value, return and the most cash out.

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Years to model
Commercial model

One side makes it, the other sells it and keeps a share of each sale.

Terms
You are the
Who bills the customer?
Revenue and funnel
Deals are

Enter a Low, Base and High value for each. Everything else below is shared by all three.

InputLowBaseHigh
Deal size ($)Annual contract value
Renewal rate (%)
Leads a month
Lead to opportunity (%)
Close rate (%)
CompetitionWho else is after these deals. Use 0 if no one is.
Lost to competitors (%)
Leads to rivals (%)
Sales cycle
Market

A reality check on the funnel. Not used in the math.

Margin

Each side's revenue is its share of each deal, after the split above. Margin is that share, less the cost to deliver, less the cost to sell.

Your company

Partner

Investments

Dollars per year. Each year is spread evenly over its 12 months.

Your company

CategoryYear 1Year 2Year 3
People
Technology
Operations
Marketing
Other
Total$80,000$40,000$40,000

Partner

CategoryYear 1Year 2Year 3
People
Technology
Operations
Marketing
Other
Total$45,000$24,250$24,250
Finance
Minimum commitment
Who commits to a minimum?

Over three years

90of 100

PartnerScope® Deal Score

Strong deal

Works for both sides and holds up in the Low case.

  • Value20/20

  • Balance18/20

  • Resilience20/20

  • Speed14/20

    Fix first

  • Exposure18/20

Your company

Your company

$2,115,303

Revenue, 3 years

$1,389,212

Margin, 65.7%

Revenue at Low $1,269,182 · High $3,172,954

Net after investment
$1,229,212
Break-even
Month 9

Partner

Partner

$705,101

Revenue, 3 years

$636,476

Margin, 90.3%

Revenue at Low $423,061 · High $1,057,651

Net after investment
$542,976
Break-even
Month 10
Paid to Your company
$2,115,303

Decision summary

Base caseYour companyPartner
Growth
Revenue$2,115,303$705,101
Margin$1,389,21265.7%$636,47690.3%
Paid to the other side$0$2,115,303
Net after investment$1,229,212$542,976
Break-evenMonth 9Month 10
PaybackMonth 13Month 15
CFO viewYour company: Beats the 10% discount rate in all three cases.Partner: Beats the 10% discount rate in all three cases.
NPV at 10%$988,943$434,564
IRROver 200%Over 200%
ROI768%581%
Most cash out$41,693Month 8$27,042Month 9

What moves your result

Each input raised 10% on its own, and what that does to Your company's net over three years. Check the top ones first.

  • Deal size+$148,071
  • Your gross margin+$148,071
  • Leads a month+$138,921
  • Lead to opportunity+$138,921
  • Close rate+$138,921
  • Renewal rate+$56,370
  • Both sides make money over three years, even at 25% of lead volume.
  • By Month 36 this wins 46 accounts, 2.3% of the SAM.
Cases to showShow
Companies to show
Revenue Margin
$0$500K$1.0M$1.5MEach year ($)Year 1Year 2Year 3
Year 3Your company: revenue $1,281,123, margin $860,786Partner: revenue $427,041, margin $400,041

Base case. Revenue is each side's share of the deals; margin is what it keeps after its gross margin and cost to sell.

Year by year

LineYear 1Year 2Year 3
Deals closed101818
Your company
Revenue$121,094$713,086$1,281,123
Margin$65,266$463,160$860,786
Investment$80,000$40,000$40,000
Net-$14,734$423,160$820,786
Net in today's dollars-$15,794$362,550$642,188
Running total-$14,734$408,426$1,229,212
Partner
Revenue$40,365$237,695$427,041
Margin$25,740$210,695$400,041
Investment$45,000$24,250$24,250
Net-$19,260$186,445$375,791
Net in today's dollars-$19,052$159,636$293,980
Running total-$19,260$167,185$542,976
Paid to the other side$121,094$713,086$1,281,123

If leads come in lower

Net over three yearsAt planAt 50% of leadsAt 25% of leads
Your company$1,229,212$534,606$187,303
Partner$542,976$224,738$65,619

Break-even is the first month that earns more than it costs. Payback comes later: the month everything earned has covered everything spent. “Not yet” means not within the 36 months. Each measure's ? button says what it means.

The math runs in your browser. Nothing you enter is saved unless you ask for the PDF.

The numbers are one pillar.

Commercials is one of four pillars in a PartnerScope® assessment. A deal that models well can still fail on unclear objectives, thin enablement, or no one managing it. With an account you can also save this case, compare scenarios, and share a pre-launch summary.

Get this business case as a PDF

A branded PDF of everything on this page: the decision summary for both sides, revenue and margin by year, the year-by-year detail, and what the case assumes. Good for sharing with your leadership or your partner.

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